The rebuild is underway
The customer-first side of car rental, built from the inside.
We spent three decades inside international car rental, US-based with a career on the long-haul business. Now we're building the version that finally works for the customer. Some of it's here today, and more is on the way.
What we're building
Making car rental better for the people who sell it, and the people who use it.
Market intelligence for everyone in car rental: travelers, agents, brokers, operators, and investors.
Custom data, analysis, and AI tools built to solve real industry problems.
Connecting customers, sellers, and operators worldwide, and helping operators win the demand that adds value, not just volume.
Building the traveler's side of car rental: know before you book, and help when it goes wrong.
A clearer way to book and sell car rental, connecting suppliers, sellers, and travelers.
Two ways in
The Nifti Insider
One true thing about how car rental actually works, every week. Free to read, with a deeper edition for members who want the whole picture.
Subscribe free →Advisory & projects
Put decades of inside experience on your team. From a monthly advisor to embedded fractional leadership, or a scoped project we define together.
See how we work →Car rental, decoded
See how car rental actually works.
Five journeys through the business most people never see: how a booking travels, where the money goes, the life of the car, how the price is built, and who carries the risk.