Insights
What we're finding inside car rental.
Two strands from our own data and three decades on the inside: the numbers, and what they mean. Free to read. The deep version arrives weekly in the Insider.
SIZING
Same car, different size
About one in three cars is classed differently by different sellers in the same country.
FLEETS
The ghost fleet
Cars still listed for rent that stopped being made years ago.
ROAD TRIP
The real cost of the drive
Fuel, tolls, and whether the route is even allowed, before you book.
MARKET MAP
Who really rents in Dallas
Cutting through the noise: who is a real independent, and who is not.
DEMAND
Where travel actually sells
Mapping where a niche travel market really clusters, one city at a time.
THE COMPLAINTS
Where car rental actually breaks
We compiled the data behind nearly 2 million reviews and coded 80+ documented failures. 7 in 10 come down to four things.
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