The U.S. & Canadian Car Rental Market
Everyone knows the big rental brands. Underneath them is a second market: thousands of independent companies and local shops that also rent cars, spread right across the map. Almost nobody has counted it, so we did. Here is the scale, using only the numbers we are sure of.
Over20,000
rental locations mapped
Over7,000
rental companies
Over6,500,000
public reviews read
All50
U.S. states covered, plus locations across Canada
From the household names you already know to the one-lot shop two towns over.
What stands out
Picture the market as a handful of big names. The map says otherwise.
Over 7,000 companies rent cars across the US and Canada. Nearly all of them are independent. The national brands you know are a small group of names that run a large share of the locations.
Nearly all
of those companies are independent. Thousands of separate local businesses.
A handful
of national brands, running many of the locations between them.
What the data can tell us
The kind of questions people argue about with opinions. We can answer them with the map.
We are still cleaning the data, but the picture is already clear enough. We will share one answer at a time.
01Who rates higher with customers, the major brands or the independents?
02USA or Canada, who rents happier?
03Which states rate highest, and which rate lowest?
04East Coast or West Coast?
05Where is rental competition densest, and where are the rental deserts?
06How does a whole region look once you map every company in it?
Work with us
We are building our own. We are also happy to build with you.
IQ is a side effect of a bigger build. If you want to collaborate, need consulting, are interested in the data behind these findings, or want something custom built, tell us what you are trying to do and we will show you what we can do.
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