Perspectives

Ideas From Inside the Industry

Ideas, observations, and research from over three decades in car rental, travel distribution, technology, and mobility.

Featured perspective

17 min read

Featured Perspective

The Next Breakthrough in Car Rental Will Be Trust

After more than 30 years in the industry, Brett Gould argues the next major opportunity in car rental is not replacing technology, it’s using technology to create transparency, confidence, and trust.

More perspectives are on the way.

More on pricing, distribution, telematics, and the future of vehicle access are coming. Want them when they land?

Say hello Read the Insider