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A short read on how car rental really works, and the data behind it, before it is anywhere else.
niftimobility Work with us
From a free read to a full engagement.
I am building Nifti Mobility, the customer-first side of car rental. While I build it, a limited amount of my time, and the tools and data we have built, are open to others. Start anywhere below. The projects have limited room.
Brett Gould spent almost 30 years in car rental, from the reservations desk in 1996 to Executive Vice President in 2025, pricing US travel to Europe across every channel.
Every paid offer is delivered as a written artifact by email. Any call is optional.
01 Start here
Free, and low commitment.
Guide
Rent in Europe Without Getting Burned
$19PDF guide
The checklist and the traps, from someone who priced this for 30 years. Plain and useful.
Subscription
Nifti Insider
$19.99per month . 7-day free trial
Valuable to anyone in the industry, whether you are a travel agent, a broker, a rental company, or more. Deep issues plus honest data, with subscriber-only extras on the way. First issue September 1.
Start free trial
Secure checkout via Stripe
02 Products, data, and tools
The market, measured, and the tools we built.
Research and tools built from data we hold. Buy a finished one, or have one built for you.
Report
The Unstandardized Industry
Coming soon
A 26-country audit of how rental cars are really classed, listed, and priced.
Data
Data snapshots and custom pulls
From $99snapshot, or scoped custom
A ready-made data slice, or a market map and benchmark built to your question, sourced and dated. Delivered as a written artifact by email.
Tools
Use or license an IQ tool
On requestaccess, or white-label
The trip-cost planner, the "can I drive there" checker, and more. Use ours, or embed a branded version on your site.
03 Work with me directly
Bring one real problem.
You leave with a clear read and something in writing you can act on. Every engagement is delivered as a written summary by email, with any call optional.
Advisory session
Rental Pricing and Distribution Session
$500a written recap, optional call
Bring one real challenge. You get a clear, experienced read written up and sent to you, with an optional 60-minute call to work it through live.
- A short intake so we focus on what matters
- A written recap and next steps, by email
- An optional 60-minute call, one on one
Book and pay
Secure checkout via Stripe
Deep dive
Distribution Deep-Dive
$1,500review, a findings doc, optional call
For a question bigger than an hour. You share your setup, I dig in first, and you get an outside read in writing, with an optional 90-minute call.
- You send your materials, I review in depth
- A written findings and recommendations document, by email
- An optional 90-minute call
Book and pay
Secure checkout via Stripe
04 Projects
Hire the outcome, not a headcount.
Project-based US market development and distribution. The experience to know what works, the data to find the right partners, and the ability to build the tools that make it run.
Limited room. I take on a small number of outside projects while I build Nifti.
Reserve
Priority Hold
$2,500reserves your slot
Fully refundable
Lock a project slot, and market exclusivity if you want it, while we scope the work. Fully refundable while we scope. If we proceed, it is credited toward the work.
Reserve your slot
Secure checkout via Stripe
Start here
US Market Blueprint
$5,000fixed . a costed plan in 2 to 4 weeks
A costed plan for the US market, whether you are coming inbound, growing domestically, or heading outbound. Target markets and airports, the channels, the partner model, unit economics, and a phased roadmap you can act on. Delivered as a written plan by email.
Start the Blueprint
Secure checkout via Stripe
Scoped
Operator Network Build and more
From $15,000scoped, or a retainer
Recruiting your US operator network, a build-and-launch, or a fractional lead. We scope it, then start with a deposit.
Larger engagements are scoped to your goal and begin with a deposit, invoiced securely through Stripe. A paid session, Blueprint, or Hold is credited toward the work. Ongoing options, a maintained market-intelligence subscription and a done-for-you platform, are available to the right partners.
Start with the newsletter.
The insider read, and first word when a new product or report is out. No noise.
We send to this list ourselves. We do not sell it, and we do not share it.
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Thanks, you are all set.
Payment received. We will email you shortly to get started and confirm the details. If anything is urgent, reply to that email or reach us at brett@niftimobility.com.