Car rental, decoded
Average Daily Rate (ADR)
Also known as: ADR, average daily rate
The average revenue earned per paid rental day, a headline pricing-health metric. Tracked alongside utilization, since chasing one can pull down the other.
Car rental, decoded
Also known as: ADR, average daily rate
The average revenue earned per paid rental day, a headline pricing-health metric. Tracked alongside utilization, since chasing one can pull down the other.