Car rental, decoded
Online travel agency (OTA)
Also known as: OTA
A consumer-facing website that sells travel, including car rental, from many suppliers. A major distribution channel, each with its own rates, terms, and margins.
Car rental, decoded
Also known as: OTA
A consumer-facing website that sells travel, including car rental, from many suppliers. A major distribution channel, each with its own rates, terms, and margins.