Car rental, decoded
Supplier / operator
Also known as: supplier, operator, rental supplier
The company that actually owns or controls the fleet and hands over the car. Sellers such as brokers and online travel agencies market rentals, but the supplier is the business behind the counter that delivers the vehicle and sets the local terms.
Why it matters
Knowing who the supplier is tells you whose rules and coverage actually apply, which is not always the brand you booked through.