Car rental, decoded
World Travel Market (WTM)
Also known as: WTM
A major international business-to-business travel and tourism trade show, held annually in London. It is one of the largest gatherings of the global travel trade, where suppliers, distributors, and technology providers, including car rental distribution, meet and do business.
Nifti note
These are travel-trade shows, not rental-specific ones, but a great deal of the distribution that decides how a rental reaches a customer - brokers, tour operators, technology - gets arranged in halls like these.