Car rental, decoded
International Car Rental Show (ICRS)
Also known as: ICRS, Car Rental Show
The main annual trade show dedicated to the car rental industry, held in the United States. It is where rental operators, vehicle and technology suppliers, and service providers meet to see products and discuss industry trends. It was previously known as the Car Rental Show.
Why it matters
It is the primary place the North American rental industry gathers in one room, so it is a useful barometer of where the business is heading on technology, fleet, and pricing.
Nifti note
This is a trade event for the industry, not a consumer show. If you rent cars as a customer, you will never need it, but the products launched here often show up at your counter a year or two later.