Car rental, decoded
American Car Rental Association (ACRA)
Also known as: ACRA
The national trade association representing the car rental industry in the United States. It advocates on legislation and regulation, sets industry positions, and educates and connects its members, describing itself as the voice of the American auto rental industry.
Why it matters
Much of what shapes a US rental at the edges - taxes, airport fees, licensing, consumer rules - is influenced through bodies like this rather than by any single company.